Job Title: Social Media and Outreach Associate
PVN ID: BK-2503-006760
Category: Research
Location: BROOKLYN COLLEGE

Job Description

General Description

The Ghanaian Mental Well-Being Project seeks to understand the dynamic complexity underlying acculturative stress and mental well-being among Ghanaian immigrants living in New York City.

We are seeking a creative and motivated Social Media and Outreach Associate to support the project’s outreach and engagement efforts. The intern will create and manage social media content and engage with the online community. The intern will also attend research-related events to capture and share content that highlights the project’s work and community impact.

Other Duties

Specific duties include (but may not be limited to):

  • Develop and implement a social media campaign to promote the Ghanaian Mental Well-Being Project and increase community engagement
  • Manage the project's TikTok, Instagram, Facebook, WhatsApp, Threads, and Bluesky accounts by creating, scheduling, and posting content regularly
  • Engage with social media users by responding to comments and messages and encouraging conversations
  • Take photos and videos at project events, research activities, and community gatherings to generate authentic and engaging content
  • Create graphics, reels, and promotional materials for social media using design tools (e.g., Canva)
  • Use social media to engage in conversations and share project highlights with broader audiences
  • Refer potential research participants to the project’s research team
  • Update the project’s website with current events, news, and recruitment materials
  • Ensure content reflects cultural competence in Ghanaian culture and social norms
  • Collaborate with the research team to align social media messaging with the project’s goals
  • Participate in team meetings and strategy sessions
  • Other duties as assigned

Qualifications

  • Cultural competence in Ghanaian culture and social norms
  • Current undergraduate, graduate student, or recent graduate with a degree in communications, marketing, public health, journalism, or a related field
  • Strong understanding of social media platforms, particularly TikTok, Instagram, Facebook, WhatsApp, Threads, and Bluesky
  • Excellent written and verbal communication skills
  • Experience with photography, videography, and content creation
  • Familiarity with social media management tools (e.g., Hootsuite, Later) and graphic design platforms (e.g., Canva)
  • Experience with website management (e.g., WordPress, Wix, or Squarespace)
  • Ability to engage professionally and respectfully with diverse communities
  • Creative thinker with the ability to generate innovative content ideas
  • Ability to work independently and collaboratively within a team environment
  • Must be able to work evenings and weekends as needed to attend events and project activities

Preferred Qualifications:

  • Experience working with African immigrant communities
  • Understanding of public health or community outreach projects
  • Knowledge of social media analytics and performance tracking

RFCUNY Benefits

RFCUNY Employee Benefits and Accruals

About the Research Foundation

The Research Foundation of The City University of New York (RFCUNY) is a nonprofit educational corporation founded in 1963 to provide post-award fiscal and administrative support for CUNY’s research and sponsored programs. RFCUNY’s services allow CUNY researchers, faculty, and staff to focus on their intellectual curiosity and scientific discoveries, on projects and programs that serve our local and global communities, proposing concrete solutions to society’s most pressing challenges.

RFCUNY serves as a fiscal agent and works closely with all the CUNY campus Grants Offices to perform the core functions of post-award financial management for CUNY research projects and sponsored programs. These functions include legal assessment and signing of agreements where RFCUNY is named as a fiscal agent; setting up award accounts; preparing sub-awards and assisting PIs in monitoring the work of the recipients of sub-awards; supporting project directors with hiring and managing research project and sponsored program staff; supporting the purchasing and paying for goods and services with grant and program funds; managing financial aspects of projects including accounts receivable, financial reporting, invoicing, budget monitoring, and cost compliance with uniform guidance; ensuring that sponsor financial requirements are met; monitoring compliance with applicable project and financial management rules and laws; supporting the management of independent and external audits and financial reviews; and providing data, information, management expertise, and other supports to CUNY’s research and sponsored programs.

Equal Employment Opportunity Statement

The Research Foundation of the City University of New York is an Equal Opportunity/Affirmative Action/Americans with Disabilities Act/E-Verify Employer. It is the policy of the Research Foundation of CUNY to provide equal employment opportunities free of discrimination based on race, color, age, religion, sex, pregnancy, childbirth, national origin, disability, marital status, veteran status, sexual orientation, gender identity, genetic information, marital status, domestic violence victim status, arrest record, criminal conviction history, or any other protected characteristic under applicable law.

Key Features

Department
The Ghanaian Mental Well-being Project
Status
Part Time
Pay Range
$20.00-$25.00
Hour(s) a week
5.00-10.00
Closing Date
May 17, 2025 (Or Until Filled)
Bargaining Unit
No

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